We’re Giving Away iGen by Jean M. Twenge – Here’s Why

We’re Giving Away iGen by Jean M. Twenge – Here’s Why

The kids are not all right. Are smartphones making our kids unhappy? Are we on the brink of the worst mental health crisis in decades? I In a recent Atlantic piece, social psychologist Jean M. Twenge explains, in dystopian terms, what’s going on with the generation...
More Choices & Less Trust  – The Marketing Challenge

More Choices & Less Trust – The Marketing Challenge

It is the day after the US Presidential election.  Time to pause and think. Marketing exists because we have more choices than we need and less trust than we want. – The Story of Telling We tend to think of marketing as the thing we do last when we’re ready to...